Taco Bell is defending their beef in every possible way with their recent ads stating "Thank you for suing us", but now they are taking it to television. After multiple allegations claiming that the "beef" filling in Taco Bell's food is not "beefy" enough to be considered beef, they are turning to advertisements of all kinds to fight back against their lawsuit. They are even using media sources such as Twitter and Facebook to defend themselves and bring back the customers that they may have lost when the accusations were made public. On Facebook they are offering their fans free beef tacos as a token of their appreciation for their fans' support. Although the many different lawsuits Taco Bell has faced in the past including the E. coli breakout and rat infestation concerns, they have only been slightly detrimental to their sales. Taco Bell continues to serve millions of people per week. I guess their "12 percent signature recipie" is just too good to pass up.
http://today.msnbc.msn.com/id/41834155/ns/business-consumer_news/
-Ann
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ReplyDeleteI don't understand why people continue to go there. If you ask anybody if they eat Taco Bell's food you'll either get a no or a guilty yes. Everybody knows how bad it is but allows Taco Bell's advertisements to fool them as you said.
ReplyDelete-Jacob